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Advertising News and Know-How
It's no secret that people will watch long-form video ads online. BMW Films proved that long ago, spawning a slew of adland imitators in the process. Today, so many brands have their own "Brand X Films" online that it seems long-form ads were bound to cross over to the TV screen sooner or later. (Which reminds me: can we all agree to stop creating things called (Blank) Films or The (Blank) Project? People do not …
Continue Reading about Pop Will Eat Itself: Long-Form Ads Jump From Web To TV →
For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year's Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and causes. “Ads Worth Spreading has been …
Continue Reading about Thinking Beyond The :30. TED’s Ads Worth Spreading 2012 →
Today's CMOs are more than marketers, they're "Marketing's CEOs." That's according to CMG Partners and their 4th Annual CMO's Agenda, a study of the latest trends and issues facing CMOs today. Based on interviews with 30 CMOs at U.S. companies, the study identified five trends affecting Chief Marketing Officers, including a reported increase in influence and credibility within the C-Suite, specifically with the …
In the world of rock guitar, you can never have too many effects pedals. Especially distortion pedals. Guitar players talk about distortion the way wine drinkers talk about wine. One pedal has "a brittle edge with a sweet undertone." Another features "boosted mids and a smooth top-end." One pedal pairs well with a vintage tube combo amp, while another goes better with a modern head and half-stack. Some players prefer …
Holidays are always a good time to relax and recharge, and if you can do something that inspires you during your time off, so much the better. That's exactly what happened this year after I gave my wife a Christmas gift of tickets to the Jean Paul Gaultier exhibit at the Dallas Museum of Art. Gaultier? You mean the guy who designed those crazy cone-bras Madonna wore back in the day? Yes, that's him. Before last …
Continue Reading about Jean Paul Gaultier Proves Thinking Is Always In Fashion →
When did simple become so difficult? The short answer: who knows? The long answer, of course, is that it's probably always been that way. Marketing milquetoasts have always been with us, and they always will be. Research-addicted clients have always had agency-side enablers eager to take their money in exchange for the next fix. MBAs have always enjoyed the naughty thrill of masquerading as Mad Men. There have …
Continue Reading about Common Sense in Advertising? It’s a Christmas Miracle! →
London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects. According to Aurotone "They include new music editors of print publications from the Guardian in London to Presence …
Let's face it: fame (for lack of a better word) is important in advertising. From the people to the work itself, it's good to be known, to be noticed. It can happen at any time, even overnight. Fame is part of what makes advertising glamorous and cool. And if you can acquire a small bit for yourself within the industry or even outside it (without letting it go to your head of course), so much the cooler. The …
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