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Wade Sturdivant

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Too Many Opinions? Let Me Tell You What I Think About That.

Separating fact from opinion ain't what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise known as "just a few years ago") being up on Current Events was a thing people aspired to. (See? It was …

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When The Creative Product Is Just A Commodity

Just as news of Havas' acquisition of  Victors & Spoils brought everyone's favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen grab: for $295 he got 151 designs from 26 designers. I'm not sure what portion of …

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Pop Will Eat Itself: Long-Form Ads Jump From Web To TV

It's no secret that people will watch long-form video ads online. BMW Films proved that long ago, spawning a slew of adland imitators in the process. Today, so many brands have their own "Brand X Films" online that it seems long-form ads were bound to cross over to the TV screen sooner or later. (Which reminds me: can we all agree to stop creating things called (Blank) Films or The (Blank) Project? People do not …

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Thinking Beyond The :30. TED’s Ads Worth Spreading 2012

For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year's Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and causes. “Ads Worth Spreading has been …

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Not Your Father’s CMO

Today's CMOs are more than marketers, they're "Marketing's CEOs." That's according to CMG Partners and their 4th Annual CMO's Agenda, a study of the latest trends and issues facing CMOs today. Based on interviews with 30 CMOs at U.S. companies, the study identified five trends affecting Chief Marketing Officers, including a reported increase in influence and credibility within the C-Suite, specifically with the …

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One Badass Product Positioning

In the world of rock guitar, you can never have too many effects pedals. Especially distortion pedals. Guitar players talk about distortion the way wine drinkers talk about wine. One pedal has "a brittle edge with a sweet undertone." Another features "boosted mids and a smooth top-end." One pedal pairs well with a vintage tube combo amp, while another goes better with a modern head and half-stack. Some players prefer …

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