Adpulp
Advertising News and Know-How
This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers "offing themselves" before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to soliciting new accounts? Where is the juice? I just took a look at 30 agency websites to see how they deliver …
Continue Reading about What Are You, A Schoolboy? Ask For The Order. →
This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That's the rap. But how accurate is this portrayal? A bit of background. My old agency Citrus did some work for the …
Continue Reading about Guest Post: The Utility In QR Codes Misunderstood and Undervalued →
This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland's HMH. About five years ago, I was at a New York advertising agency social event and walked around the room asking agency executives if …
Continue Reading about Guest Post: Curiosity Is Fuel, Light Some Fires →
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