Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is "An Inconvenient Truth." I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace's campaign for "An Inconvenient Truth" includes a custom-designed site where the community's more than 70 million registered members can meet …
The Live 30-Second Spot
If people won't watch ads on TV, perhaps opera enthusiasts and theatregoers can be forced to watch them on stage. They are, after all, "captive audiences." Check out this twist on a dying media, as reported today by the New York Times. No, to answer your question, there is nothing sacred. The advertisement, which is itself advertised as the world's first live theatrical commercial, is a creation of Visit London, a …
Do It Yourself Eye Surgery
Here's an account I'd like to work on. DIY eye surgery (for the less fortunate): Affordable In-Home LASIK Surgery You Can Do Yourself! In the past, LASIK surgery was an expensive procedure that could only be performed by skilled professionals in a doctor's office or eye clinic. Often costing upwards of $1000 per eye, LASIK was beyond the reach of most Americans. Now the revolutionary LASIK@Home system makes clear …
How Big Will The Online Ad Biz Get?
MarketingVOX reports on some exciting speculation from this week's Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ's Rebecca Lieb. At the heart of his prediction is his belief that advertisers will see the value in …
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Bloggers Are Active Offline, Too
Blogads surveyed more than 55,000 blog readers and found that there are four distinct blogospheres: mom blogs, music blogs, gossip blogs, and political blogs. (I gotta think there are many more than that.) Anyway, look at the numbers that confirm what we already know; namely, that bloggers are active--not only with their time, but with their money. Here's a cherry picked summary of the survey results, courtesy of …
Can Online Ads Be Measured Like TV?
Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about this whole Interweb thing to reach deeper into their …
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