Adpulp
Advertising News and Know-How
For all of you skimming this post on a beautiful Friday afternoon, let's have a moment of sympathetic silence for the poor schleps who are "working around the clock" to solve this mysterious problem. You know the feeling, don't you? It's Friday, you want to go home, but the &^%$#@! Web site STILL won't work--and nobody knows why. From today's Editor & Publisher: Newspaper company Gannett has been having "severe" …
Continue Reading about Be Glad You Don’t Work For Gannett’s IT Department →
Google lawyers crack down on the lexicography website Word Spy for defining "google" as a verb. Here's Word Spy's definition: google (GOO.gul) v. To search for information on the Web, particularly by using the Google search engine; to search the Web for information related to a new or potential girlfriend or boyfriend. —Googling pp. Here's the story, as reported by the BBC. Paul McFedries, who runs the lexicography …
Stephen Colbert stirred the Wikipedia pot on Monday when he coined a new word--"Wikiality." You Tube has the footage and Newsvine has the story: In the segment, Colbert logs on to the Wikipedia article about his show to find out whether he usually refers to Oregon as "California's Canada or Washington's Mexico." Upon learning that he has referred to Oregon as both, he demonstrates how easy it is to disregard both …
Last month the FDA approved Chantix, Pfizer's new smoking cessation drug. According to Pfizer: Chantix is unique because it ... partially activates the nicotinic receptor and reduces the severity of the smoker's craving and the withdrawal symptoms from nicotine. Moreover, if a person smokes a cigarette while receiving treatment, Chantix has the potential to diminish the sense of satisfaction associated with …
What happens to mega-brands that leave competitors in the dust? Bob Gilbreath, former brand manager of P&G's Mr. Clean and self-styled evangelist of Competition, thinks that they can falter and ultimately fail when their power becomes absolute. Here's his take on the ubiquitous iPod: Today, as Apple is celebrating its success and the failure of challengers with a flurry of hit TV commercials, the company is …
The strongest brand in America is Reynolds Wrap, according to a Harris Interactive poll. Ad Age reports: Reynolds topped such icons as Coke, Pepsi and McDonald's. It blew away the ubiquitous Nike. It outclassed Mercedes and Lexus. It left the hip iPod in the dust. None of those brands even cracked the top 10, which was heavy on unsexy package-goods staples in commodity categories. Three of the top-10 brands belong …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer