eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts. …
How Does Your Agency Get Paid?
AdAge calls Crispin a pioneer in forging a new compensation model in which agencies truly partner with their clients, up to and including getting paid for an idea that really works. "The discussion is beginning to shift from 'What does it cost to generate work and services a client wants?' to 'What is the value of the services and materials the agency is creating for the client?"' said Ronald Urbach, partner, Davis & …
Don’t Go Home With Guys You Meet on MySpace
Not to get all Bill O'Reilly on you, but does anyone find it rather lame that parents are suing MySpace because thier teenage daughters were sexually assaulted by weirdos they met while using the service? CNET reports that families from New York, Texas, Pennsylvania and South Carolina have filed seperate civil suits against MySpace and parent company News Corp., alleging negligence, recklessness, fraud and negligent …
Continue Reading about Don’t Go Home With Guys You Meet on MySpace →
Razorfish Extends Global Reach
Can interactive shops continue to grow and challenge traditional ad agencies for ownership of the big idea? Are I-shops capable of leading creative or merely executing and implenting it? If you're rooting for interactive, good news came today when Avenue A/Razorfish announced that it has secured a 19.4% stake in a Japanese interactive shop called Digital Palette, which is part of Dentsu, Japan's biggest ad agency. …
Community News Site Suffers Setback
Despite having sold 550 ads to local businesses since April, citizen journalist website Backfence is in trouble, according to The Washington Post. In May 2005, Backfence won $3M in funding from local investors and national firms, but last week they lost three executives, including their co-founder. Apparently, the management team reached an impasse with investors on the best way to enter new markets. "It always ends …
Continue Reading about Community News Site Suffers Setback →
P&G Asks Women What They Want
Today, P&G launched Capessa.yahoo.com, an online community for women. This is P&G's first stab at consumer-generated content in the digital space. Here's what they're saying, as quoted in Businessweek: "This is not about selling products. It's about better understanding of consumers and learning about their needs and habits," said P&G spokeswoman Robyn Schroeder. "The more we learn about these consumers, the more it …
Big Win For Net Neutrality Advocates
Well, maybe not. Edward E. Whitacre Jr., former CEO of SBC Communications and now head of a newly super-sized AT&T, seems to have flip-flopped on the net neutrality issue. In 2005, he said Google and Yahoo were "nuts" for expecting free use of his company's network to deliver their content. But now, according to the LA Times, he's saying that AT&T will not sell premium delivery of Web content for the next two …
Continue Reading about Big Win For Net Neutrality Advocates →
Disney Shuts Down Blog
A blogger named Spocko is making the headlines today. Spocko posted audio clips of inflammatory racist comments made by DJ's on a Disney-owned radio station (KSFO in San Fran). Recently, Disney's lawyers forced Spocko's ISP to shut the blog down. Spocko retailiated by alerting KSFO advertisers that they've been sponsoring what many people would call hate speech against Muslims. Of course, the audio has been posted …
