Not because it tastes good, according to a study sponsored by the award-winning ABC News team. In a blind taste test, conducted by Eben Klemm (the director of something called "cocktail development" for B.R. Guest, a chain of upscale restaurants), 5 of 6 testers reported that they "hated" vodka # 1. When they found out it was Grey Goose, here's what they said: "No way!!!" "I can't believe that!" "I really am …
Who’s Watching Your Spots?
Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come. …
Publicis Wins Soup-To-Nuts On Oral-B
French holding company Publicis will handle all marketing for P&G's Oral-B line of dental care products--everything from advertising to package design and public relations. All said, it's a $65 million win over incumbent Omnicom. P&G calls this consolidation a "new way to work with agencies." According toBrandweek: "Implementing an agency model that moves us from many separate agencies to one team, one leader and one …
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P&G Is Not Affiliated With Satan
Anyone who owns P&G stock knows that the company would never split profits with anyone, least of all Satan. But for those who still entertain doubts, be advised: P&G just won $19.25 million in a decade-long civil suit against four former Amway distributors accused of spreading rumors that the company was affiliated with the Church of Satan. The rumor was basically this: P&G's CEO "came out of the closet" on the Phil …
MTV’s New Web Strategy
Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV's web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality and aspect of its shows, hoping to catch viewers wherever they happen to be on the …
Microsoft Will Shift $1 Billion To Digital
By 2010, Microsoft will shift most of its $1 billion in U.S. ad spend to digital formats, according to senior VP Mich Mathews. Traditional media will play a role, but the goal will be to involve consumers in the brand. From MediaDailyNews: That [involvement] mantra has become so critical that it's taken into consideration when creating TV spots and other video ads. Providing content that consumers can take ownership …
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