Editor’s note: This third article in our new Emerging Voices Series is made possible by the generous support of our patrons on Patreon. The advertising industry is a solar system. The sun represents the brands we make work for—they give us our central purpose and provide vital resources. The planets are advertising’s preeminent cities like New York, LA, London, Tokyo, etc. The hundreds of moons that orbit …
About Mary Buzbee
Creative Unicorns Starting to Multiply
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure question their authenticity. Is their horn …
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