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Advertising News and Know-How
Nebraska is in the news, and I'm happy to say, it's for the right reasons. The Democratic candidate for Vice President is from small-town Nebraska. A Republican State Senator from Omaha joined with his Democratic colleagues to defy attempts to change how the state awards its electoral college votes (by Congressional district). University of Nebraska's football team is on its way back. And Independent …
Continue Reading about Dan Osborn Is A Man Who Fixes Things. Can He Fix the Senate? →
The Culture War is the war that never ends. One side is hell-bent on denying American citizens their rights to bodily autonomy, gender identity, even books, and a decent education. To this end, the National Republican Congressional Committee unveiled its first Texas ad of the general election last week, accusing U.S. Rep. Vicente Gonzalez, D-McAllen, of pushing “sex changes for …
Continue Reading about Republicans Hope Anti-Trans Sentiment Boosts Voter Turnout →
Toxicity is at an all-time high, according to unnamed experts. There's toxicity in the workplace, toxicity online, and toxicity in the air. Toxicity has even seeped into entire industries. As a result, Virgin Active, a chain of health clubs in the U.K and beyond, is calling on people to rebel against the toxicity of the wellness industry in a new global campaign from Amsterdam-based agency We Are Pi. The new …
Continue Reading about Virgin Active Asks People to “Leave the Cult and Join the Club” →
Two highly litigious rich men were served a dose of their own lawyerly medicine this week when the United Auto Workers filed federal labor charges against former President Donald Trump and Tesla CEO Elon Musk. The charges claim Trump and Musk used a live broadcast on the site formerly known as Twitter to threaten and intimidate workers who are planning to strike. UAW and its president Shawn Fain are not messing …
Continue Reading about Defy or Deny the United Auto Workers at Your Own Risk →
Letter writing is a lost art. Think about it. When was the last time you handwrote or typed a personal letter and dropped it in the mail? When was the last time you received a real letter in the mail? Maybe Google's AI assistant (Gemini) can help to bring letter writing back into fashion. Seems like an innocent enough idea. Yet, the feel-good Team USA commercial where this idea is unveiled is receiving some …
Continue Reading about “Dear Sydney” Ad from Google Gemini Ruffled A Few Feathers →
Caroline Gleich does not look like a Senator, and she's wisely using this fact to her credit. Knowing how little faith American citizens have in Congress, why would you want to appear to be one of them? In a sane world, you'd do everything you could to distance yourself from the way it is in Washington today. When you're a ski mountaineer and climate activist from Utah, you naturally connect with Utah voters via …
Continue Reading about Caroline Gleich Could Become Utah’s New Senator →
The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that "Love begins with trust," and Hyundai reminds us that "It's okay" to say no to the grinding routine of …
Continue Reading about More of This Please: Love of Dogs and the Pure Joy of Play →
Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas wanted to bring this message to their students and the world. Mike Wiggins …
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