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David Burn

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Bias Against People Over 50 Is the Work of Feeble-Minded Novices

Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That's the idea and it's not wrong. What's wrong is using fear, judgment, and other wedge issues to sell. Ken Dychtwald is a nationally recognized expert on aging and ageism. In a new article for AARP, he …

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Reuters Is The Source

Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the news they consume, it’s going to be impossible for our democracy to function.” The study …

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The Word from Dole: We Are Wasting So Much Food

Food is the single largest component that takes up space in U.S. landfills.  U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis. The Dole Sunshine Company is bringing …

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Plant-Based Eggs Are No F*^$ing Joke

Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand's “Really Good Eggs” campaign kicks off this week with a series of ads narrated by …

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Janelle Monáe Helps Martell Soar Beyond the Expected

How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s Blue Swift label. https://youtu.be/F0OazyesSUc Throughout the …

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Are You Helping Your Clients Reach Digital Marketing Maturity?

Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. https://youtu.be/Ad86QPvnqkI In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters of survey participants said …

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New 2021 Ford F150? Here Are 5 Mods To Customize Your Rig

AmericanTrucks is a premium sponsor of Adpulp.com. Pickup trucks account for 20.57 percent of all vehicles in operation, according to an analysis by Experian Automotive. Among domestic trucks brands, Ford reigns supreme. In 2020, Ford’s F-Series pickup remained America’s best-selling vehicle for the 39th straight year. It’s also been the industry’s top-selling truck for 44-consecutive years. The F150 is more …

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Lester Wunderman, Ad Legend

"Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows." —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York in 1920. His father, a fur manufacturer, died on the cusp of the Great Depression. A gifted …

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Does Your Agency Have An Effective Prospecting Brand?

"You don't have time to tell a story at the top of the funnel." -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. "What I’ve always found fascinating is how good ad agencies are at the client work they do, and how terrible they typically are at doing it for …

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