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Advertising News and Know-How
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today's media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer's booth, in the locker room, in a new Amazon Prime series, in his oldest son's collection of made-for-social-media videos, in several new SI articles, on 60 Minutes, and in a …
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People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I'm glad he is in the mood to explain the strategic offering and argue for its value. Let's look at just one paragraph from his recent Contagious article: The inconvenient truth for those who …
Continue Reading about Martin Weigel Imagines A Better Future for Strategy and Strategists →
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
Continue Reading about Hank, the Buffalo with Wings, Would Like To Have A Word →
In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, "Not piss a lot of people off...No, I don't know, I've always been restless and curious. I've been lucky that I've worked around the world in different markets, which gave me immense opportunities to work with …
Continue Reading about David Droga Is Always Making, Shaping, and Creating →
Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials belong to a community dependent on the resources for their livelihoods. Due to the increase in …
Continue Reading about A Big Idea: “Non-Mineable Land” Inside of Minecraft →
Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that's something. It doesn't mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do drink). Maybe they do, maybe they don't. Whatever the sitch, it helps to have the talent on your side and in this new …
Continue Reading about “Trust Your Spirit,” Your Gut, and Your Choice of Bourbon →
The Valley's hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I've seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen's verbose defense of the technology, is unprecedented. This is no longer PR or promotion. It's religion. The stakes here are high. The opportunities are …
Continue Reading about The Valley’s High Priests Want AI Allegiance and Adoption →
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform's engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 …
Continue Reading about Tweet, Tweet: Twitter Is Failing Harder Every Single Day →
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