Dear Brandweek, Your article, "Kellogg Wakes Up Eggo with New SKUs, Design," (Brandweek, Dec. 13), contains a factual mischaracterization of Pillsbury Waffle Sticks with Dippin' Cups. Pillsbury Dunkables Waffle Sticks with Syrup Cups, as our product is now called, do not contain 30% more fat than Eggo Original French Toaster Sticks. Eggo Original French Toaster Sticks have six grams of fat per 90-gram serving. …
GM Driving Force In Corporate Blog Development
Neville Hobson, a Brit living in Amsterdam, points to GM's new FastLane blog. Hobson writes, "This is the first 'mainstream' Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step. All the elements you'd expect to see in a blog are present - comments, trackbacks and RSS feed. Welcome, GM!" According to GM, "The FastLane blog is where …
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Presidents And Preppies Succumb To Power Of Fake News
America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY's Best-Selling Books. In the five weeks after Thanksgiving, Stewart's parody of a textbook outsold Bill Clinton's memoir, My Life, 7 to 1. For further evidence of the power of fake news, USA TODAY reports that Jonathan Klein, who was …
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Blue Bloods Want Their Plaid Back
from NY Times Magazine: In Elizabethan England, there were sumptuary laws to prevent members of the rabble from dressing above their station. This was never really effective, but to understand how truly futile it is these days for the upper classes to try keeping the masses in their sartorial place, you need to know what a chav is. ''Chav'' -- the champion buzzword of 2004 in Britain, according to one language maven …
The Game Is On
When I'm not making blog entries here, I'm at work promoting blogs and other conversational media tools to ad agencies and marketers. I've suggested more than once that conversational media represents a new source of revenue for marketing services firms. Now, that "theory" can be put to rest. MWW Group, the nation's 11th largest public relations firm, announced the formation of Blog 360, a new specialty practice with …
Public Interest Lobbyists Tilting At Windmills
from Washington Post: A Washington consumer group held a press conference yesterday urging food marketers to voluntarily quit promoting junk food to children. Center for Science in the Public Interest, which regularly weighs in on nutrition issues, outlined voluntary guidelines calling for a complete halt to promoting soda, caffeinated drinks and sugary drinks; foods largely devoid of nutrients, fruits, vegetable and …
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Sam Adams May Change Name To Daniel Boone
from USA TODAY: The maker of Samuel Adams beer is planning a $7 million expansion of its Cincinnati brewery. Boston Brewing Co. said Thursday that the project will be completed by September and will allow the company to brew about two-thirds of its Samuel Adams beer in Cincinnati …
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Staples Not Clicking With Sinclair Broadcast Group
from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.'s ''The Point," a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda. Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than to say it routinely considers factors …
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