Adpulp
Advertising News and Know-How
By David Burn
Lewis Lazare in today's Sun Times: What's most depressing about this new Hyatt campaign, called "Spliced," is that its creators have completely forgotten -- or else totally ignored -- the cardinal rule of truly great and memorable advertising: Tell a good and relevant story, and tell it extraordinarily well. That is certainly NOT what the Hyatt spots -- at least the ones we saw -- do. As the campaign title implies, …
Continue Reading about Cramer/Krasselt Gets “D” For Hyatt Work →
By David Burn
As part of my daily media intake, I include a healthy serving of Lagniappe Jazz into the mix. "Lagniappe" roughly translates to hospitality, Nawlins style, or a relaxed way of life. In a far from relaxed mode, the Recording Industry Association of America threatens the ability of small independent webcasters to provide the type of niche programming that makes internet radio special. …
By David Burn
Business Week reports that Microsoft is battling for market share in many European cities, where government and business buyers are increasingly opting for the Linux operating system. from the article: "There's a cultural element, too. Europeans have an affinity for Linux because it was created by a Finn, Linus Torvalds. And the communitarian culture of the open-source movement strikes a chord with the political …
Continue Reading about News From France: Utopian Socialism Takes On Capitalist Bigfoot →
By David Burn
USA Today reports that Southwest Airlines sees ATA's loss as their gain. AdPulp reported earlier in the week that AirTran would assume ATA's gates at Midway for 87.5 million, subject to approval. Now the city of Chicago, says the gates are not ATA's to sell, but the city's. Southwest, the nation's fourth biggest carrier is already number one at Midway, with 19 gates and 45% of passenger traffic. As the city managers …
By David Burn
The BBC reports that Delta Airlines suspended, Ellen Simonetti, a flight attendant for innapropriate photos posted to her personal blog, Queen of Sky. When writing on her blog, Simonetti ensured she made no mention of which airline she worked for, and created fictional names for cities and companies. The airline's name was changed to Anonymous Airline and the city in which she was based was called Quirksville. A …
By David Burn
A.P. reports today that CNN will shut down its struggling CNNfn financial news network in mid-December, giving up its attempt to compete with CNBC after nine years. A handful of programs will be shifted to the main network. Lou Dobbs, a former CNNfn star. Besides CNBC, CNNfn has also competed with Bloomberg TV, which airs some of its financial news on the USA network in the morning hours. CNNfn is part of Time …
Continue Reading about fn Surgically Removed From CNN Brand →
By David Burn
from Wired: Internet users are doing far fewer searches for sex and pornography and more for e-commerce and business than they were seven years ago, University of Pittsburgh and Penn State researchers say in a new book. "Twenty percent of all searching was sex-related back in 1997; now it's about 5 percent," said Amanda Spink, the University of Pittsburgh professor who co-authored Web Search: Public Searching of the …
By David Burn
"I've done my best to live the right way I get up every morning and go to work each day But your eyes go blind and your blood runs cold Sometimes I feel so weak I just want to explode I believe in a promised land..." -Bruce Springsteen MSNBC just went live with The Boss performing "Promised Land," solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot …
Continue Reading about Celebrity Endorsement Plays Key Role In Making Of A Populist →
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