Adpulp
Advertising News and Know-How
By David Burn
According to Brandweek, New York-Swiss luxury watch brand TAG Heuer has named Uma Thurman, tennis champ Maria Sharapova and Nascar star Jeff Gordon "brand ambassadors" in the next evolution of the "What are you made of?" campaign. The three join Tiger Woods in representing the brand. In addition to being featured in print and outdoor ads, the ambassadors will participate in new product development and public …
Continue Reading about Stars Adding “Brand Ambassador” To Already Weighty Resumes →
By David Burn
According to Promo Magazine, Amstel Light, the largest selling imported light beer in the US, has signed once again to sponsor the U.S. Freeskiing Tour. This is the third time Amstel Light has sponsored the tour. The brand will also sponsor the Amstel Light Free Skiing Sweepstakes, each week for 13 weeks ending March 18. Two grand-prize winners will get two universal adult ski passes for one of any 200 participating …
By David Burn
Hot chocolate lovers can stop in to their local Starbucks this Thursday from 4:00 to 5:00 pm for a free sample of Chantico drinking chocolate, the beverage chain's latest creation. According to Starbucks, the name …
Continue Reading about Free Hot Chocolate (But Don’t Call It That) →
By David Burn
Martin Cortez points to this outdoor board placed by Champaign, IL-based hip hop label, Up A Notch Records in the name of a fictional parents organization, Coalition of Responsible and Attentive Parents (C.R.A.P). The label then encouraged a student group, Urbana Champaign Hip Hop Congress to deface their media placements, which was quickly done. Whether members of the student group feel like pawns, easliy …
By David Burn
Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent - but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by advertisers, are delivered by small and large dailies across the country, including The Miami Herald, The Wall …
Continue Reading about Newspapers Use Intrusive Marketing To Boost Numbers →
By David Burn
Dear Brandweek, Your article, "Kellogg Wakes Up Eggo with New SKUs, Design," (Brandweek, Dec. 13), contains a factual mischaracterization of Pillsbury Waffle Sticks with Dippin' Cups. Pillsbury Dunkables Waffle Sticks with Syrup Cups, as our product is now called, do not contain 30% more fat than Eggo Original French Toaster Sticks. Eggo Original French Toaster Sticks have six grams of fat per 90-gram serving. …
By David Burn
Neville Hobson, a Brit living in Amsterdam, points to GM's new FastLane blog. Hobson writes, "This is the first 'mainstream' Fortune 100 company (as opposed to technology-related) to venture into the blogosphere with an executive leadership blog. A tremendous step. All the elements you'd expect to see in a blog are present - comments, trackbacks and RSS feed. Welcome, GM!" According to GM, "The FastLane blog is where …
Continue Reading about GM Driving Force In Corporate Blog Development →
By David Burn
America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY's Best-Selling Books. In the five weeks after Thanksgiving, Stewart's parody of a textbook outsold Bill Clinton's memoir, My Life, 7 to 1. For further evidence of the power of fake news, USA TODAY reports that Jonathan Klein, who was …
Continue Reading about Presidents And Preppies Succumb To Power Of Fake News →
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