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Advertising News and Know-How
One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average NFL game takes 3 hours and 12 minutes from start to finish? Given the wide expanse of time people are likely to get …
Continue Reading about Uber Eats Reminds Football Fans That They’re Hungry →
How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the phrase “negative option marketing” broadly to refer to a category of commercial …
Continue Reading about How About We Strengthen the FTC’s Negative Option Rule? →
Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk's impact on the Trump brand. Here's a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.... In the company of Musk—redolent of angular Cybertrucks, reusable rockets, and humanity living on Mars—Trump appears not as an elderly, increasingly …
Continue Reading about Musk Rebranded Trump? That’s Not What Happened →
In the elder days of Art Builders wrought with greatest care Each minute and unseen part, For the Gods see everywhere. -Henry Wadsworth Longfellow In his pithy and spot-on book, On Bullshit, Harry G. Frankfurt writes about the above lines of poetry, “The point of these lines is clear. In the old days, craftsmen did not cut corners… These craftsmen did not relax their thoughtful self-discipline even with respect …
"The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted." - Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies and developers using their work without a license. According to Billboard, the statement …
In Texas, the Attorney General's office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state's Surgeon General's office wants to bring criminal charges against any broadcasters airing an advertisement it doesn't like. Right now, the far-right administration in Tallahassee doesn't like ads …
Continue Reading about Federal Judge in Florida “Keeps It Simple for the State of Florida” →
I'm impressed by the quality and consistency of messages from the Harris-Walz campaign. Vice President Kamala Harris, in particular, is addressing the hard topics of our day with a straight-on, level-headed fierceness and compassion that's both remarkable and refreshing. For millions of voters, a woman's right to choose is at the center of the 2024 campaign and Hadley Duvall, a Kentucky woman and survivor of …
Continue Reading about Harris-Walz Have the Right Messaging for this Moment →
Nebraska is in the news, and I'm happy to say, it's for the right reasons. The Democratic candidate for Vice President is from small-town Nebraska. A Republican State Senator from Omaha joined with his Democratic colleagues to defy attempts to change how the state awards its electoral college votes (by Congressional district). University of Nebraska's football team is on its way back. And Independent …
Continue Reading about Dan Osborn Is A Man Who Fixes Things. Can He Fix the Senate? →
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