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Dan Goldgeier

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Does It Work? Focuses on Digital Marketing Effectiveness and Much More

When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane Atchison and Jason Burby had similar thoughts, and they use Dumb Ways to Die as the jumping-off point for discussion in their new book …

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Seducing Strangers Reveals Some Of Advertising’s Open Secrets

I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the sub-subtitle “The Little Black Book of Advertising Secrets.” And the book begins with a foreward by Jon Hamm. …

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Fizz Lays Out The Word Of Mouth Marketing Strategy Basics

If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles of successful WOMM quite nicely in Fizz: Harness the Power of Word of …

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Agency Lays It Out Completely For Those Starting Shops

I’ve met many agency CEOs and founders in my time. And if there’s one thing they all have in common, it’s that none of them know what they’re doing. I don’t mean that in a bad way. It’s simply that every agency is different and its principals always bring different skills the mix. There’s no blueprint that guarantees success. But Rick Webb comes very close to putting all the pieces together in Agency: Starting a …

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Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource

Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. Gitomer’s quite well known in sales circles. He’s prolific and writes for many publications. It …

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Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, and many other stories, are recounted in his wife Mitzi’s new book Tough Man, Tender Chicken: Business & Life Lessons from …

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Taking Down Goliath Is Digital 101 For The Davids Of Business

If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are found in Kevin Ryan and Rob “Spider” Graham’s new book Taking Down Goliath: Digital Marketing Strategies for …

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New Books: Hooked and Targeted

In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks who make other things. I have to wonder if Eyal is simply looking for commonalities in all …

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