I think we’re living in a precarious age. Nothing in the modern media is what It appears to be. We’re surrounded by stories, personalities, and corporate entities that simply operate by the maxim that “the end justifies the means.” Especially if that means outright deception. Shiv Singh and Rohini Luthra, Ph.D. take a closer look at this phenomeon in Savvy: Navigating Fake Companies, Fake Leaders, and Fake News in …
The Punk Rock Of Business Sings A Familiar Song Of Disruption
It’s been 40 years since the Sex Pistols arrived and shook up a fairly corporate and slick music scene. Now, John Lydon is 62, the music seems a little tame even if it’s still raw, and anyone who remembers (if they can remember) those punk years has more gray hair that’s in need of dyeing, And the genre’s supposed traits have been applied to the corporate world in Jeremy Dale’s The Punk Rock of Business: Applying a …
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From Brighton Beach to Madison Avenue Lets The CPA Have His Say
Perhaps the biggest legacy of the TV show “Mad Men” was how it prodded numerous ad industry veterans to write their memoirs and tell their tales of a business that’s changed immensely over the decades. But if you’re thinking, “When is the accountant going to write his book,” here you go: David C. Wiener’s From Brighton Beach to Madison Avenue: The Real Business of Advertising is what you’ve been waiting for. …
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Speak With Impact Lets You Shine In a Communicator’s World
What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their abilities. Allison Shapira gives a great overview of public speaking, speechwriting, and …
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Legacy In The Making Provides An Antidote For Short-Term Brand Thinking
If there’s one major problem affecting advertising and marketing, it’s short-term thinking — all across the board. Companies and brands are living and dying by quarterly financial results; agencies have increasingly less AOR client relationships and survive on project work, making it impossible to plan for the future; even startups with big dreams and disruptive business plans often look for the first good chance to …
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Marketers, Tear Down These Walls! Shows Us The Marketing Business Is Fluid
Life is not an either/or proposition, and applying that principle to modern marketing is basically what’s at the core of Michael Solomon’s new book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Solomon breaks his book into several chapters that focus on traditionally opposing forces: Us versus them, me versus we, offline versus online, producer versus consumer, and so on. It’s a clever …
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Frenemies by Ken Auletta: The Adpulp Book Review
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying firms, holding …
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Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group
I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff Fromm and Angie Read’s new book, “Marketing to Gen Z: The Rules for Reaching This Vast And Very Different Generation of …
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