Consumers (i.e., us) are so good at multitasking that they now prefer to consume multiple media types simultaneously. The fact that we’re listening to NPR while shopping on Ebay while watching 24 is no newsflash. But the implications of this behavior are profound for marketers who now must reconsider fundamental measurements of time.
To set up their handy little chart, eMarketer quotes a 2006 study by Yahoo and OMD that suggests “consumers now live a 43-hour day filled with more than 16 hours of interaction with media and technology.”
