My mom is a big Ancestry.com fan. She’s been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution.
My mom also recently discovered new records about her long-lost grandfather (my great grandfather). He owned an auto repair business in Lincoln, NE, and he later served time in the Idaho State Prison for robbery. We don’t know what happened next, but the clues keep coming.
With Ancestry.com, there are so many clues. But what does one do with these clues? Where do the clues lead? What’s exciting is we all have our own answers to that—answers that help us get to know ourselves better.
“Our product is unique as it offers a multi-generational ‘we’ experience versus just a ‘me’ experience,” explained chief revenue officer Mike Linton, who joined the company from Farmers Insurance.
“Everyone has a strong woman figure in their family,” said Paige Grossman, vice-president of brand creative and media at Ancestry. “Everyone has a grandmother or a great grandmother who was impacted by this time in history.”
The ads were made in-house at Ancestry.com.