Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT.
Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave their suits back home in New York and Atlanta, because this sounds like a roll your sleeves up event.
Startups can submit their elevator pitches on CallUsWalter.com now. If The WALTERS like what they hear, they’ll create a “customized, strategic marketing plan for your startup during SXSWi.”
I like this idea on so many levels. It’s great PR for JWT, but more than that, it allows the big agency people to grapple with a different set of problems, while lending the startups access to expertise that would be otherwise unaffordable (assuming there’s no VC money on the table).
