“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point.
Weigel’s radical vision is laid out in black and white on his website for all to see.
Okay! Any questions?
When you’re a serious ad person, your first item of business is to free yourself from mental slavery.
Creativity is always an asset, but it’s an asset that MBA/CEOs in the C-Suite office don’t fully understand. How do you buy something you don’t fully understand? The answer is you buy it on faith, which is not a good answer.
My takeaway from Weigel’s slides is clients and their agency partners need to radicalize themselves in order to perform at a higher level. He doesn’t say how this radicalization is sought, found, or incorporated. That’s for you to figure out, once you’re ready to let go of convention.
