I am an ad man, which means I have developed the ability to see any product or service the way the customer or potential buyer sees it. It’s my J-O-B to do so, no matter how unsavory the job can be at times.
I will now apply this lens to the marketing of assault weapons.
What you just witnessed was the awesome power of the American-made take on the original Russian AK-47. According to its manufacturer, Kalashnikov USA, their guns are:
The cycle of abuse is a well-known pattern. Beat and neglect your kids and turn them into monsters. It’s a simple equation and one that too many parents choose to repeat every single day.
Lots of Young People Feel Like They’re All Alone
Fear sells, and people are afraid today. People are also alone.
Many millennials report that they have few or no friends. The new study from YouGov found that 22% of millennials say have no friends, 27% say they have no close friends, and 30% say they have no best friends.
As upsetting as gun violence and the debates around it continue to be, the idea that young people feel that they have no friends is also devasting. Humans are social creatures. We need other people in our lives. Or bad things happen.