Did you know that 70 percent of marketers expect primary research when receiving new agency pitches?
In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch.
The stats above available in a new report from Vennli, which wants to help agencies solve the problem.
There’s no mention in their report about the need to pay agencies for the research they provide as part of a pitch, but that’s obviously something that needs to be discussed up front, prior to any research.
With Vennli’s powerful software platform, agency teams can quickly segment the market, understand the voice of the consumer and visualize competitive opportunities for new business pitches.
According to the Indiana-based SaaS provider, there are five key ways for agencies to differentiate their pitches. Agencies that are:
- Data-driven
- Conduct client research
- Develop innovative solutions
- Plan for long-term commitments
- Are experts in their field
are far more effective and credible, with much higher success rates than those that are not.
I agree, but here’s the snag. Too few agencies have a Research Dept. today, which means the work needs to be outsourced to a research firm or someone inside the agency will need to do the best they can while juggling other responsibilities.
Here’s another snag… When the agency already has the business and asks for research dollars to be added to the budget, some clients are apt to recoil. The fact is research is for the patient and methodical marketer. How many of your clients currently fit this description?
