In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis.
Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000.
“Finding the truth is our mantra,” Robb says about KC Truth. He also talks about the value of the agency’s “No B.S.” approach, and how their Truth Bar—which is part bar and part conference/meeting room—can put clients at ease and get them talking “like real people.”
Robb provides an interesting perspective on working with clients today, keeping the big idea alive, attracting talent to the agency, and the need for an outside creative practice that stretches one’s creative muscles. When describing his fine artwork, he says, “the drawings are about having a keen eye and looking around and finding something that maybe nobody else would have noticed and making a drawing of it. Well, that’s much like advertising. How do you look around and find this little thing that’s interesting about the product or a point of view, and how do you make that something that people will pay attention to and want to see?”
