A theater major from Kentucky isn’t necessarily the most likely candidate to become a CCO of a major agency, but Troy Hitch, Global Chief Creative Officer of RAPP, is the product of a number of adventurous experiences.
In this 35-minute Ad Chatter, Troy talks with host Dan Goldgeier about:
• The “Ego Epiphany” that good Creative Directors should have
• What holding companies do well – and don’t do well
• The musical Troy wrote for a casket maker client and an appreciation for “Bathtubs Over Broadway”
Enjoy!
