Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions.
In this 40-minute episode Toby, Dan Goldgeier, and I explore Apple’s new privacy pitch, new work from Motel 6, Rory Sutherland’s latest call to action, Cannes 2021, and the need for creatives to understand cryptocurrency.
Privacy. That’s iPhone.
Dan and Toby both agree that this new Apple commercial is excellent work, but Toby isn’t buying Apple’s privacy pitch.
https://youtu.be/8w4qPUSG17Y
Leave the Light On for Abuela & Tito
After Stan Richards said Motel 6 has white supremacists in their customer base and consequently lost the account and several more, Motel 6 is back with new work from a new agency.
Roaring Rory Sutherland
Rory Sutherland is the Vice-Chair of Ogilvy UK and he uses this platform to speak his truth and put some of ‘the fight’ back in the ad people who may have lost it somewhere along the way. Sutherland, who recently appeared on Campaign’s podcast, argues for the power of creativity to change the score for brands. He suggests that ad men and women fight their way out of this problem.
In related news: How To Get Clients To Respect and Adopt ‘Creative Solutions’
Toby says:
In my own job, sometimes I want to grab creatives by the lapels. Not that they wear jackets that often, and just shake them and say, ‘you know, it’s not about you.’ We are a commercial service industry. We’re solving problems for clients. If what you’re working on doesn’t do that, if it doesn’t work, then we’re completely useless and we’re making our own failure.
Dan says:
I think we are in an interesting era where we are hearing from a lot of very senior and accomplished creatives who are imploring the industry to get back to almost basics, to, you know, take technology and media for what they are not the end-all-be-all of solutions…I live in Seattle, which is a tech heavy city and you just see a lot of people ignore these basics in favor of data driven solutions and technology solutions.
Doin’ the Cannes Cannes
Members of the Adverati are addicted to self-congratulation, and Cannes is the ultimate in chummy back-slapping, cocktail bravado, and trophy dispensing. Yet the festival is losing ground by awarding Grand Prix status to work that is good but not great, and clearly not the best in class anywhere in the world last year.
Toby says that Cannes is important because it helps to bolster the rosé wine industry.
Why ‘Play’ with Cryptocurrency
“Creativity is where art and technology intersect so if you are in a creative business, you are in a technology business.” -Rishad Tobaccowala
We wrap up this episode with a discussion about the need for creative people to learn more about cryptocurrency and its potential value to brands.
We discuss Taco Bell’s recent experiment with non-fungible tokens and why people might want to collect and trade these new digital art forms.
Plus, A ‘Live Read’
The episode ends with a live read for AmericanTrucks.com, a premium sponsor of Adpulp.com.
AmericanTrucks.com is a sponsor of Adpulp.com, the host of this podcast. AmericanTrucks.com provides aftermarket parts and accessories to truck owners who want to modify and improve their ride. If you have a Ford F-150 or Ram 1500 or GMC Sierra or Chevy Silverado, AmericanTrucks.com has your aftermarket lifts, shocks, exhaust, leveling kits, and more.
If you’d like your company to appear in this slot for live reads, send a note to dburn@adpulp.com with “Live Read” in the title.
