A Water Campaign With A Good Message That’s Easy To Swallow

Call me an ignorant American, but I still sometimes have trouble getting my head around the fact that much of the world doesn’t have access to clean drinking water.
To call the attention to the problem, the sheep-haters at Sullivan Higdon & Sink created a dynamic campaign for WaterPartners International.
Introducing L’desh Fresh: The World’s Most Authentic Drinking Water.

What’s cool about the idea and the L’Desh Fresh microsite is how many built-in ways there are to spread the word: Directly tweeting about it, a Facebook page, a Wikipedia entry, a MySpace page, links to the video on YouTube and Vimeo, and yes, a link to make a direct contribution to WaterPartners.
This is the future–or should I say the present–of pro-bono advertising, where spreading the word and the message is easy for anyone to do.