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A Vehicle For Icy Conditions

Honda_NHL.jpg
Quick, what kind of vehicle do soccer moms drive?
Okay, that was too easy.
Here’s another one…What kind of vehicle do hockey moms (and dads) drive?
If RPA has anything to say about it, the answer is a Honda.
Honda’s new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.