“A product is an artifact of a truth of a promise. A brand is a promise. The promise of Gateway is to be the wagon-master across the silicon prairie. It was more interesting to me that Gateway opened stores than Barnes & Noble went dot-com. It doesn’t matter whether Gateway sells anything in its stores because retailing is the retelling of the tale. So you open stores to tell the story of being the wagon-master. You
About David Burn
David is co-founder, editor, and publisher of Adpulp.com. He wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
