Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising.
For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good beer commercial.
David Gianatasio for Muse by Clio writes:
Kudos to Martin Agency for simply slapping Kenny G’s head in the clouds. It’s simple and silly and mildly subversive in its way, eschewing bloated production values for a pithy musical pitch that feels on brand for both advertiser and artist.
Yes, and I like how smooth jazz is bridged to smooth-tasting beer. It takes skill to make a product attribute fit into a Saturday Night Live-like takeoff.
Fiverr’s Gone Fishin’
Here’s another current example of a commercial gone wild.
In this new spot from Fiverr, we encounter an underwater world where ‘talking’ Atlantic salmon express their gratitude and devotion to the freelance talent platform.
Hey, if it works for a school of fish…
The Fiverr spot was made by The-Artery and director Alon Seifert.