Mitsubishi’s latest campaign for the all-new 2018 Mitsubishi Eclipse Cross relies on the element of surprise.
You never know what you’re getting yourself into when you go for a test drive, do you?
https://youtu.be/jmIvhCoWcwM
The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music.
Client: Mitsubishi Motors North America
Francine Harsini, Chief Marketing Officer
Kim Ito, Manager, Advertising
Vanessa Lam, Senior Specialist, Marketing and Advertising
Agency: Butler, Shine, Stern & Partners
John Butler, Chief Creative Officer
Sinan Dagli, Creative Director
Luke Zehner, Creative Director
Patrick French, Copywriter
Alex Anderson, Art Director
Grace Lazarus, Integrated Producer
Vince Genovese, Director of Integrated Production
Nihad Peavler, Business Affairs Manager
Michelle O’Hea, Account Director
Production Company: Sawhorse
Blake Benham, Director
Gino Roy, Editor
Eben Kostbar, Director of Production
Nic Hill, Director of Post Production
Michelle Santoro, Producer
Anthony Ruff, Production Manager
Talent: Harry Mack
