Writing in Adweek, Steve Simpson of Goodby Silverstein & Partners hits upon a strange truth for our time–that well made commercials are a welcome relief from the drone of sour news and other reality-based programming.
The (news) announcer relays the day’s drama from Wall Street, where the rat-faced traders skitter rabid across the trading floor long after their oligarch bosses have fled to Arizona or those nice new condos at the Plaza. The market news is followed by worse news: homelessness, empty stores, lost jobs in California, missing jobs in Michigan, Republican governors refusing money, the South re-seceding from the Union.
It’s a relief when the commercial message comes on.
