I like to see artists do something smart with advertising. Matt Siber, for instance. Here are some words from his Floating Logos artist's statement: Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising. Perched atop very tall poles or stanchions, these corporate beacons emit their message by looming over us in …
Be An Apple, Or Slip On A Banana
The IBM Institute for Business Value is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines. The institute has a worldwide presence, drawing on consultants in eleven countries to identify issues of global interest and to develop practical recommendations with local relevance. According to Adweek, IBM's researchers believe consumers are far …
Watching The Branded Stream Flow
I have accounts at over two dozen soc nets. You can feel sorry for me or you can build me a tool to help me manage the insanity. Fallon, which "believes the future belongs to generous brands," is doing the latter. Today the agency launches Skimmer, an Adobe AIR-based desktop application that serves as a dashboard for a person's social networks. Skimmer helps you manage your Facebook, Twitter, Flickr, Blogger and …
Stop Being So Smart All The Time
Patricia Martin, writing in Ad Age, recalls seven "unthinkable ideas" from SXSWi 2009. I especially like is Kathy Sierra's insight into the knowledge economy. Make the consumer brilliant. "Don't bother trying to get them to think you're brilliant," said Kathy Sierra, cognition expert and game developer, whose keynote was one of the most heavily blogged and Twittered events of the conference. According to Sierra, in a …
Web Futurists Get A Free Pass
[UPDATE 4/10/09] Some of the prices below have changed and the title and nature of the Workshop itself has changed. Please see this complete update for more. As part of our partnership with WebVisions 2009, AdPulp is conducting an Ideas That Stick Contest. To enter, please visit the WebVisions contest page and answer the following question: "What is the stickiest idea that will define the future of the Web?" The …
This Is The Free Daily Offering. Our Creative Services You Pay For.
World Changing is a 501(c)3 media organization. As such, raising money the old-fashioned way--by asking for it--is something the site's management team needs to engage in. Alex Steffen explains: We've been a very entrepreneurial nonprofit, finding ways to raise most of our money through writing and speaking. We've also kept our standards consistently high, eschewing press release journalism in favor of thoughtful, …
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Today In Twitterverse: Making Things With Data
VentureBeat has a good story on the launch of ExecTweets by Microsoft and Federated Media Publishing. ExecTweets is the latest third-party site to use Twitter's immense amount of data to attempt to turn it into something useful for a narrower audience. The audience in this case is business users, as ExecTweets is all about pulling in tweets from various industry's top executives who use Twitter. This focus on …
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In Small Agencies We Trust
Alex Bogusky is educating me about the business. No, he not advising me on how to improve my hair. He just reeled off four shops--all spin offs of Crispin Porter & Bogusky--that I'd never heard of before. They are: Stick and Move Toy Goodness Manufacturing Big Agency Defectors "Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this …
