I'll never tire of showcasing well written long copy. It's not something one sees much of today, but when it works it works. And Ground Zero knows how to work it. Here's the sum total of their newly undesigned, non sticky Web site: I love how it ends. "Imagine where we'd be if we'd had a plan." That's poetry coming from a corporation. [via Spike @ Brains on Fire, an identity firm with its own story to tell] …
Three Gravity Free Muskateers
[via UniWorld Group] …
Good Content Is A Virtue
Creativity cozied up to Virtue, a new agency from the Canadian media company that produces the free tabloid Vice in 22 cities. The growing concern also includes Vice Books, Vice Films, Vice Music and Vice retail stores. In 2007, the founders of Vice launched VBS.tv with the humble goal of exploiting "every utopian vision the internet has thus far failed to live up to." Then they turned their attention to …
Social Strategies Move The Needle
Chris Brogan aims to give social media a good name by moving his clients' business agendas forward. I am captain of a very small pirate ship. We aim to work in the service of companies who can no longer wait for their fleet to hold their tea ceremonies, shine the brass, and paint the trim. 2009 is a down and dirty year for budgets, and a down and dirty year for building market value. I aim to help people …
Getting A Colorful Reminder Of Who Does The Work
Over at Bnet, Jim Edwards highlights a recent letter sent by Cyrus Mehri and the NAACP to marketers regarding diversity, and the lack thereof, in general market ad agencies. Here's a bit of what Jim wrote: Here's what is likely to happen next: Not wanting to appear racist or get sued, these companies will tap executives to work with Mehri. There will be lots of meetings. The meetings will set hiring goals in each …
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Blogs Get Down To Business
I was interested to learn that The Society of American Business Editors and Writers (in association with the University of Missouri School of Journalism) includes blogs in its Best in Business awards. Greg Hinz of Crain's Chicago Business; Ian Lamont of TheStandard.com; and Jonathan Blum of blumsday.com were recognized for excellence in blogging. As was Ad Age for the Ad Age Power 150, a ranking of marketing blogs, …
The Quiznos’ Oven Is Waiting For Your Torpedo
Have you heard the term food porn? Wikipedia says it is a sarcastic term variously applied to a spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media. Of course, Carl's Jr. is the "Food Porn, Burger Division" King. Now Quiznos is clearly after their own "Sub Division" title. …
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Branded Utility Meet Transportation Infrastructure
KFC is filling more than hungry stomachs. The Colonel and his crew got started yesterday in their hometown of Louisville filling up potholes around the city. There are an estimated 350 such potholes in America--one for every man, woman and child. KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets' state of disrepair. "In honor of our "Fresh Tastes Best" campaign, …
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