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Today In Twitterverse: “Selling Out” Is An Anachronism

Ari Newman, founder of Filtrbox is thinking what many who Tweet for business purposes are thinking. According to Reuters, Twitter will test several routes to successful monetization this year, including the creation of commercial accounts. The company is preparing to offer commercial accounts in which corporations and other types of businesses pay a fee to receive an enhanced version of Twitter, a free service that …

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Brands That Do Good Do Well

Ann M. Mack is the director of trendspotting at JWT. Here's what she's spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about "me" and more about what "we" can do to address the challenges of modern society. This collective consciousness denotes a mind-set that's particular not to an entire society or nation, but rather to a group of global citizens …

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V DUB And Creativity Mix

Ad Age is taking note of a mover and shaker in Mexico City's agency scene. Arrechedera Claverol spun off DDB Mexico and is now working on the VW account that DDB has held for 40 years. So the guys may have had an "in" with the VW client, but what else do they have going for them? Arrechedera Claverol's model, a slightly different structure than other agencies', seems to be working wonders for it. The agency is …

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Careful What You Say

This new work for Juvenile Protection Association comes from Blake Ebel and team at Euro RSCG/Chicago. via Gods of Advertising In other Euro/Chicago news, Jamie King is returning to daWindy and intends to make some beautiful rain with his buddy Steffan Postaer. The pair worked together at LB Works before King left for Hal Riney in San Francisco. To think a Sun Times reporter called the agency a corpse just four …

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Austin Has The Chronic

Well this is a rare treat. David Carr of The New York Times examines The Austin Chronicle and the men who run it and comes up with a glowing report on the paper's health. The Austin Chronicle, a weekly newspaper as funky and idiosyncratic as the town it covers, continues to thrive with a relentlessly local news agenda -- state government, the school board and the City Council, along with deep coverage of the arts -- …

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