Valentina Vescovi is covering the Latin America beat for Ad Age. Today she writes about the digital lag in South American markets. She also mentions the opportunity for growth. Mauricio Mazzariol, founder of the Brazilian Bigman shop and, since last January, part of the Wieden & Kennedy team in Portland, Ore., says: "Brazil has a potentially huge digital market -- 150 million Brazilians have mobile telephones, and …
“Trust Me” Cried The Wolf In Ad Man’s Clothing
Trust Me Sneak Peek - Thanks I Need That Rolling Rock is prominently featured in this week's episode of the TNT show Trust Me. The beer brand is also buying banners on the show's TNT web page. I'm not a fan of the show--it's has none of the natural rhythm, charming dialogue or intrigue of Mad Men. But let's overlook that for the moment to examine the scene above. The future direction of a real beer brand is being …
Continue Reading about “Trust Me” Cried The Wolf In Ad Man’s Clothing →
Please Make Good Use of This News, Analysis and Commentary
I had an important talk today with Tom Asacker, a man who's become a trusted adviser and friend. One of the things we discussed was the lack of marketing ideas and how starved clients are for answers, for tangible examples of what works. It's Tom's business to help lead clients to these examples and to help them generate the business nourishing ideas they need to survive. He said he cherry picks AdPulp for examples …
Continue Reading about Please Make Good Use of This News, Analysis and Commentary →
I Can See Your Digital Aura
James Dowd believes we're on the verge of mass customization, a shift in production that will dramatically change the manufacturing score. Everyone knows digitization screwed up publishing, music and film. You think that process is over? Oh no, the next revolution is the digitization of actual, physical stuff. The current economy is only pushing that process forward at an accelerated pace as people look for …
Rhubarb On The Mind
Wieden + Kennedy art director, technologist and writer, Matthew Carroll likes pie. His pie chart may, or may not, indicate that it's possible to live a healthy (but pie-centric) lifestyle while working at the pearl of the Pearl. Another take-away is that Carroll likes pie. In a quick Twitter-then-email exchange Carroll said that "sometimes stupid ideas are the best ideas" and that he does not like cake. "Never cared …
Plop Plop Fizz Fizz
Writing in Adweek, Steve Simpson of Goodby Silverstein & Partners hits upon a strange truth for our time--that well made commercials are a welcome relief from the drone of sour news and other reality-based programming. The (news) announcer relays the day's drama from Wall Street, where the rat-faced traders skitter rabid across the trading floor long after their oligarch bosses have fled to Arizona or those nice new …
AKQA Has Special Powers (And A Friend At Crain)
Illustration: Pete McDonell Ad Age commissioned a pretty sweet comic book illustration for their glowing feature on San Francisco agency, AKQA. Even as it achieves scale, AKQA hasn't suffered any dilution of its reputation as a shop with technical smarts, creative chops and other attributes usually ascribed to boutiques. In short, it's managed to stay a cutting-edge shop that pushes big ideas. Big ideas, yes those …
Continue Reading about AKQA Has Special Powers (And A Friend At Crain) →
Dylan On Vinyl (Digitally)
The redesigned BobDylan.com has a tricked out record player that's available as a pull down menu. Maybe it's no big thing, but I like it. A lot. The scratchy man from Minnesota belongs on vinyl. …
