Whole Paycheck has gone too far this time. Look what's on special today: Somebody better do something. …
Someone’s Going To Hell For This Award-Winning Scam Ad
Award show in the Middle East + Religious Imagery + Fake ad = Probably not a very good idea. From Campaign Magazine: The Dubai Lynx has removed all of FP7 Doha's winning work for Samsung from its website following a request by the Korean electronics company. The move has been made in response to the religious fall-out in Lebanon caused by an FP7 Doha ad featuring Jesus taking a photograph of a group of nuns with the …
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Eastman Kodak Introduces A Consumer Advocacy Campaign From Deutsch
Sure the printer you bought was cheap, but the ink is still adding up, expensive replacement cartridge after expensive replacement cartridge. Unless you're printing with a Kodak inkjet... "Paying too much for printer ink is a financial black hole that consumers can easily avoid," said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. "Kodak's approach is to let consumers know there …
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Be A Penny Picker Upper (Dot Com)
Price promotions tend to work. And at a penny-pinching time like this, they ought to work especially well. CiCi's Pizza believes they will. That's why the chain of pizza restaurants is dropping special pennies outside its locations that can be redeemed for a free meal and other prizes. I like how basic and humble this idea is. But I do wonder how CiCi's keeps penny horders from converging on their restaurants and …
Free Idea for Irene Rosenfeld
EDITOR'S NOTE: This is a contribution from a veteran food marketer who prefers to remain anonymous. Looking for a line extension or a new niche business? Oceanspray is abandoning their Cran-Fruit product, both the cran-orange and the cran-raspberry. This is a great shelf stable product packaged in 12-ounce plastic containers with a paperboard over-wrap and positioned right next to canned cranberries in all major …
MTV, Patron of the Arts
According to Animal, "a salacious new video installation will give Times Square tourists something other than the Naked Cowboy to gawk at." Chewing Color, a selection of video art curated by Marilyn Minter, will show films that "strike a delicate balance between beauty and disgust." The videos will air on MTV's outdoor screen between 44th and 45th street in Times Square during the month of April. More than 28 years …
People Love TV. Shout It From The Rooftops.
"It is a story built on shabby journalism, ad industry buffoonery, and the willful suspension of skepticism on a scale unprecedented during my time in the advertising business." -Bob Hoffman Bob Hoffman a.k.a. The Ad Contrarian is blowing his whistle. He's crying foul, demanding reparations and working hard to wake you and me up. Why? I'll tell you why. TV is why. Hoffman and his cohorts at Hoffman/Lewis make TV …
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Monetizing MySearchSpace
Digital advertising at its best promises to deliver the right message to the right person at the right time. MySpace, for one, is working to fulfill this promise. Last October, MySpace launched a self-service advertising product called MyAds that allows small businesses to buy ads on its site. Today there are rumors that MySpace will strike a deal with IAC/InterActiveCorp's CitySearch to collaborate on local online …
