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Today In Twitterverse: Nanoblogging
The Magic Is In The Doing
I'm a big beliver in the more you do the more you can do. Look at Alex Bogusky--diet book author, bicyclist and transportation activist. Wieden + Kennedy partner, John Jay, is another ad industry mogul who finds time for other meaningful pursuits. Recently Jay had some interesting things to say about creativity in the digital age and the need for doers. The new democracy of creativity offered by technology has …
Ten Minus Six
Crain Communications' Creativity is now a quarterly, down from 10 printed issues a year. Yet editor Teressa Iezzi says, "We are the architects of our own evolution." I'm sorry, but print editors don't draw up their own demolition. She also says Creativity-Online.com, "has in its relatively short life become the industry's leading creative hub." According to its editor, I might add. She's not done. Iezzi puts words …
Sex and Candy
A candy named Fling? No this isn't an April Fool's joke. It's a new product from Mars--its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars' Fling will likely compete head to head with Hershey's Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will not compete is Cannes, One Show and the rest. Camera angle trickery is the best BBDO/New York can do …
Heartland Humor
Union Bank, with branches in Nebraska and Kansas, went with the old "you can talk to us, we're your community bank" strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That's funny. …
You May Be Standing In A Soup Line, But AT&T Is Investing In America
There's a new cause in America and the cause is us. We're bigger than all the NRAs, Greenpeaces, and PETAs combined. We're Americans and we need help. Which is why AT&T is Investing In America, with a little help from BBDO/New York. The telcom is putting billions of dollars into network infrastructure, creating high-tech jobs and investing in American's green technology. Which is great because I pay AT&T in the …
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Story Matters At AMC
According to The Wall Street Journal, AMC's cinematic vision for TV is now supported by a new tagline, "Story Matters Here," (although you wouldn't know it from the following clip). AMC--home to Mad Men, Breaking Bad and Broken Trail--is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work to do. "We don't have an audience, we have audiences," says Charlie Collier, AMC's …
