Adpulp
Advertising News and Know-How
By David Burn
On Sunday, when we picked up Lucy from her night at Stay Pet Hotel, a boutique hotel for dogs in NE Portland, two things happened. When we paid, Kim, the proprietor, handed us two nice images of our girl with Stay Pet Hotel branding added, thereby making our pet the star of a Stay Pet Hotel custom advert. How smart is that? Lucy also came back to us with a new sense of calm, which tells me there's some powerful dog …
Continue Reading about Spotlight On NW Creative: Stay Pet Hotel →
By David Burn
Golf is a game that builds character and the powers of concentration. It takes patience, persistence and a drive to improve. Therefore, it's an important part of many executives lives. Yet, some of those execs are cutting back on rounds and the travel often associated with a golf outing. According to Ad Age, ad execs are not exempt from this curtailing: Miles Nadal, chairman-CEO of ad holding company MDC Partners, …
Continue Reading about When It Cuts Into Your Game, The Recession Is Going Too Far →
By David Burn
WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline "North of Expected" includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines …
Continue Reading about Alaska Is Flying At Another Lattitude →
By David Burn
Once upon a time there was a famous agency once known as J. Walter Thompson. Then they changed their name to JWT and bad things began to happen. But let's not get ahead of ourselves... In 1891, J. Walter Thompson's management sent a man to Chicago ahead of the 1893 World's Fair to make rain. He did and for over a century the Chicago office competed with the New York office for network prominence, but those days have …
Continue Reading about The Commodore’s Ship Sinks In Chicago →
By David Burn
How many of you subscribe to Coloribus, Luerzer's Archive or other sites that demand payment to view ads? According to Coloribus.com, the site has 10,000 subscribers. It doesn't say at what level, but given their pricing structure, I have to think 10,000 subscribers equals a lot of income. Archive too is a costly item at 99 British pounds per annum. So, why do these portfolio sites draw top dollar when there is a …
By David Burn
Xiaochang Li, a researcher at MIT's Convergence Culture Consortium, rightly wants to define what "free" means in our digitally-driven culture. In 2008, Wired.com editor Chris Anderson proclaimed "free" to be "the future of business" (Anderson 2008) on the web. But the word "free" means to be exempt from something, so in calling these things free, we need to be able to answer the implicit questions of what, exactly, …
By David Burn
According to The Wall Street Journal, men are purpose driven shoppers who like to get in and get out. To combat that behavior, some high end retailers are popping tops and getting dudes to chill. By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is …
Continue Reading about Want To Drink For Free? Shop For Mens’ Clothes. →
By David Burn
Todd Andrlik, the PR man in Chicago who created The AdAge 150, has been making Power Profile posts on his blog. His latest subject is my friend Rob Walker, author of Buying In, the "Consumed" column in The New York Times Sunday Magazine and Murketing, an online journal. Here's one of Walker's responses that I'm particularly fond of: How many hours a week do you spend blogging? Actually I prefer to say "writing for …
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