I have not read the book Lovemarks, which may be the reason I simply do not understand the frustration certain bloggers feel in regards to its message. Their main gripe seems to be that it's just more old-fashioned branding mumbo jumbo dressed up in a cute new outfit. Maybe it is. Until I read it, I can't say. Here's what I can say. Kevin Roberts is no dummy. He's leads a worldwide organization of 7000 …
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