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Advertising News and Know-How

Advertising News and Know-How

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Holding Companies Seek Even Greater Profits In New M&A Deal

Mergers and acquisitions—it's one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then "hold" what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic Group in a deal worth $31 billion. In their official press …

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LiveOnNY Asks Holiday Shoppers to Give the Gift of a Lifetime

Holiday shoppers in Manhattan are being met with different sort of pitch this year, one that asks them to open their hearts and minds, not their wallets. DeVito/Verdi has a lot of experience working with healthcare concerns and pitching in to help cause-based organizations. In the agency's latest campaign for LiveOnNY—the organ procurement organization for the NYC metro area—these concentrations intersect and the …

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Uber Eats Reminds Football Fans That They’re Hungry

One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average NFL game takes 3 hours and 12 minutes from start to finish? Given the wide expanse of time people are likely to get …

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How About We Strengthen the FTC’s Negative Option Rule?

How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the phrase “negative option marketing” broadly to refer to a category of commercial …

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Musk Rebranded Trump? That’s Not What Happened

Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk's impact on the Trump brand. Here's a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.... In the company of Musk—redolent of angular Cybertrucks, reusable rockets, and humanity living on Mars—Trump appears not as an elderly, increasingly …

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Authenticity Or Bust

In the elder days of Art Builders wrought with greatest care Each minute and unseen part, For the Gods see everywhere. -Henry Wadsworth Longfellow In his pithy and spot-on book, On Bullshit, Harry G. Frankfurt writes about the above lines of poetry, “The point of these lines is clear. In the old days, craftsmen did not cut corners… These craftsmen did not relax their thoughtful self-discipline even with respect …

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