Adpulp

Advertising News and Know-How

Advertising News and Know-How

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Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes

Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries since 2004, and Adpulp.com has likewise experienced several twists and turns. What's remarkable to me is how I keep …

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HOPE FLOATS: Maine Oysterman, Graham Platner, for U.S. Senate

Positioning is fundamental to brand advertising, and some of today's Democratic Party candidates are positioning themselves as pro-labor, anti-oligarch defenders of the American people and the American dream. Graham Platner, an oysterman from Maine, is one such candidate. https://youtu.be/53bZ_95nDjk He is running to replace the state's incumbent Republican Senator, Susan Collins. Democrats from coast to coast …

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HOKA Helps Endurance Runners Find “Shelter from the Storm”

"Well, I’m livin’ in a foreign country but I’m bound to cross the line Beauty walks a razor’s edge, someday I’ll make it mine..." -Bob Dylan "Shelter from the Storm," is one of Bob Dylan's best songs on his brilliant 1975 album, Blood on the Tracks. It's also the new soundtrack for endurance runners in the HOKA camp—runners who participate in ultramarathons, which are longer than 26.2 miles and often take place in …

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In New Spot from Mother, Claude.AI Is the AI for Problem Solvers

Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …

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Hacking The Human Mind Tackles Behavioral Science In An Engaging Way

While it’s easy to dissect the art that goes into advertising and branding, the science that’s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands. These brands are big and familiar in most cases: …

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You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google.

When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there's no test and nothing to worry about—not when you can Just Ask …

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The Retro Double Play: Coors Banquet and Chili’s

Did you know that Coors Banquet is the new PBR and Chili's is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in every single region,” says Lynner. What's driving this interest and marketplace growth? Brewed …

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Holding Companies Are Struggling to Hold Their Value

Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today's tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its net income fall by 21.5 percent compared to Q2 2024. “I have never seen a more volatile …

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