Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same.
From the Telegraph:
The makers of Stilton have come up with a unique way of promoting their pungent blue cheese – a Stilton-scented perfume.
Eau de Stilton will, apparently, “re-create the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume”.
It will feature a “symphony of natural base notes including yarrow, angelica seed, clary sage and valerian”, according to the Stilton Cheese Makers Association (SCMA), who commissioned it.
Nigel White, from the SCMA, brushed off suggestions that Stilton was not the most alluring of aromas.
” Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to,” he said.
