Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it’s a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note.
About David Burn
David is co-founder, editor, and publisher of Adpulp.com. He wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.