Cheese is good. Tillamook’s cheese is better.
Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own.
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John Russell, senior director of marketing at Tillamook, told Adweek, “We have an extremely aggressive growth plan for the next five years. 72andSunny will get us to where we want to go, given the kind of work they’ve done for Target, Starbucks and Samsung.”
Russell, who worked with 72andSunny CEO John Boiler when the two were at Wieden + Kennedy, said Tillamook will increase its media spending by 60-70 percent.
In a move to create tighter bonds with consumers, Tillamook is opening its Co-Op to anyone that’s interested, a move that will get you invited to the first ever Co-Op Annual Member Meeting in Tillamook, OR on August 22, 2015.
