irritainment (eer.uh.TAYN.munt) n. Entertainment and media spectacles that are both annoying and compulsively watchable.
CNET News.com says Casey Serrin is “on his way to becoming the most hated blogger on the Internet.”
Serrin, 24, is a “would-be real estate mogul” from Sacramento, CA. He bought eight houses in eight months in four states with no money down looking to fix ‘n flip. He became over-leveraged and lost all eight homes. Instead of hiding his head in the sand, Serrin instead chose to reveal all (including bank statements) on I Am Facing Foreclosure.
His decision to do so has brought out the haters—everyone from fellow speculators to devout Christians to people hoping his wife divorces him for being financially cavalier. Yet, it appears Serrin is intent on making lemonade.
Since launching his Web site last September, Serin has discovered that it can be profitable to outrage and annoy the thousands of people who visit his blog every day. He estimates he was making up to $1,000 a month through Google ads and believes he’s on track to make even more through Yahoo’s ad network. His notoriety has led to appearances on Suze Orman’s and Robert Kiyosaki’s advice shows, and he says he’s working on a book and advice packet that he’ll sell online.
Consumerist has more.