Ad Age: T-Mobile USA has paid a $135,000 fine to settle a deceptive-advertising claim brought by New York’s Department of Consumer Affairs.
Last summer, the department took action against T-Mobile, as well as Sprint and Nextel, charging that while newspaper ads promised cellphone deals, the fine print contradicted the terms of the deal. Sprint and Nextel have since merged, and the case against them is still pending.
In a statement, T-Mobile said it “is committed to truthful and accurate advertising, and we believe our advertising fully complies with all laws and regulations. Although T-Mobile strongly disagrees with the New York City Department of Consumer Affairs’ claims, we were pleased to resolve the case and put this matter behind us.”