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Jack Keeps Bringing It

I have a theory. It’s not a very highly-developed theory, but I truly believe advertising where I live (Atlanta) would be much, much better overall if the general populace here was regularly exposed to Jack In The Box TV commercials. Because it would force the local yokels here to raise their game.

Since there isn’t a JITB for hundreds of miles, I keep forgetting how inventive and funny their spots have been over the years. Hundreds of them. (The one above isn’t even the best of ’em.) All of which have a promotional, retail-based approach that still manages to be original.
When people ask me what ad campaigns are my favorite, I usually draw a blank. I must keep these in mind from now on.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. Matt says

    Jack-in-the-Box are definitely the best commercials and I’ve enjoyed them for 10 years now since moving out to the West Coast. Always humorous and entertaining. I blogged about the Mini Sirloin Burger Ad here:
    http://weareorganizedchaos.com/index.php/2009/04/27/jack-in-the-box-mini-sirloin-burgers-ad/
    But, the best all-time Jack-in-the-Box ad has to be the one for Angus Burgers which prompted Carl’s Jr. / Hardee’s to sue them. Suit said the ad was confusing customers into thinking angus burgers were from the anus of the cow. Classic!