I Wear Your Shirt is a not new, but still interesting, idea. Companies “buy a day” from I Wear Your Shirt, which triggers the I Wear Your Shirt team to don the featured company’s t-shirt and then make videos about the company while modeling the company’s shirt.
Today, of course, is National Beer Day and appropriately enough Taplister, a mobile application that helps people see what’s on tap in their city, is the featured company on I Wear Your Shirt.
Hat Tip: The Daily Pull