General Motors Makes A Very Specific Pitch To Cyclists

Well, some people are still reading newspapers…because this GM ad got noticed when it landed in college papers such as the UCLA Daily Bruin:

The Bike Portland blog provides the breakdown:

The newspaper ad features a guy on a bike ashamed that his “reality” involves riding a bike while a cute girl drives by in a car. “Reality Sucks,” says the campaign, “Luckily the GM college discount doesn’t.” GM’s website continues the mockery of active transportation by featuring a woman on the sidewalk being sprayed by a passing GM vehicle.

It’s no surprise that GM’s Twitter feed has been responding to a steady spray of criticism. There are plenty of times in college life for which a car comes in handy, but this effort seems very misdirected.