Kevin Roberts, CEO of Saatchi, is getting creative with how he sees green.
Martin Luther King didn’t say, “I have a nightmare.” He said, “I have a dream”. I believe that until people feel inspired emotionally with the potential of sustainability, we’ll simply keep running on the spot. After all, sustainability means nothing less than a revolution in how people will live and the biggest business opportunity of the next 50 years. You sure can’t squeeze all that into the straitjacket of known obligations.
In an earlier post, Roberts defines Saatchi’s move from green to “true blue” as imagined by Adam Werbach, CEO of Saatchi & Saatchi S.
Graphically, the green to blue migration looks like this: