The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial.
An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a brand that shares not only their heritage, but also their attitudes and values – hard work, family and friendship.
Modelo Especial is a pilsner-style lager whose original recipe was first brewed in Mexico in 1925—an effort to create a “model” beer.
Previously on AdPulp: La Comunidad Brings Creatives Together — In A Bizarre Locale
