Coke asked for ideas. Now they’re about to get some.
According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant’s flagship brand. Billings are rumored to be in the neighborhood of $200 million.
Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand.
W+K already handles Coke’s PowerAde brand, and had produced Coke ads for the 1996 Olympics and the 1998 World Cup.