Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he’s the Mother F-ing CEO, a.k.a. MFCEO.
Here he is making fun of the late Steve Jobs (not safe for work, for fuck’s sake):
You might be wondering how 72andSunny ever sold their client, K-Swiss, on such a foul-mouthed, ill-mannered spokesperson (played my actor Danny McBride).
Wired thinks it “could be the paradigm shift in advertising we didn’t know we were waiting for.” I don’t know about that, but it is a feather in the agency’s hat that they convinced K-Swiss to let Kenny Powers stay in his HBO-conceived and developed character. To clip Powers’ balls and put a muzzle on him is to render him useless.
By the way, K-Swiss does have safe-for-work advertising, as well.
